In 2026, Facebook remains the dominant social media platform in Solomon Islands, with over 150,000 active users. Local businesses increasingly leverage targeted Facebook advertising, investing approximately $3.2 million monthly to reach their audiences. Engagement rates continue to grow, driven by mobile access and improved internet infrastructure, making social media a vital marketing channel for brands targeting Solomon Islands consumers.
Digital adoption in Solomon Islands has surged, with 65% of the population now active on social media platforms. The majority access these platforms via smartphones, accounting for 78% of traffic. This shift offers marketers new opportunities for personalized campaigns and real-time engagement, supporting economic growth and digital literacy in the region.