Social Commerce Revenue Statistics in Singapore (2026)

Singapore's social commerce market is projected to reach SGD 2.8 billion in 2026, driven by widespread smartphone adoption and increasing trust in online shopping platforms. The growth rate reflects the country's digital-savvy population and the integration of social media with e-commerce channels, especially among young consumers. As social platforms continue to innovate with live shopping and influencer marketing, social commerce's share of overall e-commerce sales is expected to rise steadily.

With over 4.2 million active users engaging in social commerce, the average spend per user is approximately SGD 670. This indicates a mature market where consumers are comfortable making purchases directly through social media. Businesses are leveraging social commerce to target specific demographics effectively, with a focus on personalized marketing and seamless checkout experiences, further accelerating revenue growth.