1 hour 45 minutes
Average Daily Short-Form Video Consumption
Average daily time Singaporeans spend on short-form videos in 2026
4.2 million
Number of Active Short-Form Video Users
Total active users engaging with short-form videos in Singapore in 2026
6.8%
Average Engagement Rate per Video
Percentage of viewers engaging (likes, comments, shares) per video
$1.2 billion
Video Marketing Revenue in Singapore (USD)
Projected revenue from short-form video marketing activities in 2026
78%
Brands Using Short-Form Video Campaigns
Percentage of brands in Singapore leveraging short-form videos for marketing
The revenue generated from short-form video marketing reached approximately $1.2 billion, indicating a mature and lucrative digital advertising landscape in Singapore. As the digital literacy and mobile penetration continue to rise, marketers are investing heavily in creative video content to capture consumer attention, making short-form videos a central component of digital advertising budgets.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.