In 2026, Sierra Leone's social commerce sector has expanded significantly, with approximately 2.5 million active users. The market revenue reached around USD 150 million, driven by increased smartphone penetration and improved internet infrastructure. Facebook, WhatsApp, and Instagram remain the dominant platforms, facilitating various buying and selling activities among local consumers and small businesses.
The average monthly expenditure per user stands at USD 30, reflecting growing consumer trust in online transactions. With a 35% annual growth rate, social commerce continues to evolve rapidly, supporting local entrepreneurs and broadening access to goods and services across Sierra Leone. This surge indicates a promising future for digital trade in the region.