67%
Percentage of internet users watching short-form videos
Approximately 4.2 million Sierra Leoneans engage with short-form video content in 2026.
35 minutes
Average daily time spent on short-form videos
Sierra Leoneans dedicate considerable daily time to short videos, boosting marketing opportunities.
150,000
Number of active short-form video content creators
Growing number of local creators contribute to diverse content landscapes.
USD 8 million
Advertising spend on short-form video platforms
Marked increase in digital ad budgets targeting short videos in Sierra Leone.
63%
Mobile internet penetration rate
Most Sierra Leoneans access short-form videos via mobile devices, emphasizing mobile-first marketing strategies.
In 2026, Sierra Leone exhibits a vibrant short-form video ecosystem, with over two-thirds of internet users engaging daily. The rising number of content creators fuels diverse and localized content, attracting advertisers seeking targeted reach. The substantial ad spend reflects increasing trust and reliance on digital platforms for brand promotion and consumer engagement.
Mobile internet access remains a key driver of this growth, with a significant majority using smartphones to consume video content. As digital literacy and infrastructure improve, Sierra Leone's short-form video marketing is expected to further accelerate, offering new opportunities for brands aiming to connect with young, tech-savvy audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.