In 2026, Sierra Leone's digital advertising landscape shows a steady increase in user engagement, with an average CTR of 0.45% for display ads. The total ad spend has reached approximately USD 45 million, reflecting growing digital adoption and business investment in online marketing strategies. PPC campaigns continue to expand, with over 12,500 campaigns launched this year, emphasizing the importance of targeted advertising in the emerging digital economy.
Mobile ad engagement remains crucial, with a CTR of 2.1%, highlighting the dominance of mobile devices in Sierra Leone’s digital consumption. The average CPC of USD 0.30 indicates competitive pricing, encouraging small and medium enterprises to leverage paid advertising. Overall, Sierra Leone's digital advertising ecosystem is maturing, with increasing investment and optimized ad performance expected to drive further growth.