Seychelles' social commerce sector has experienced significant expansion in 2026, with revenues reaching roughly USD 24 million. The rise is driven by increased smartphone usage and improved internet access, making online shopping more accessible across the islands. Fashion and apparel dominate sales, reflecting Seychelles' young, trend-conscious demographic embracing digital shopping platforms.
Consumer engagement continues to grow, with 120,000 active buyers, representing a substantial portion of the population. Mobile commerce accounts for nearly 80% of transactions, emphasizing the importance of mobile-friendly platforms. This rapid growth indicates Seychelles' evolving digital economy and the increasing role of social media in everyday commerce activities.