Cross-Border E-commerce Statistics in Serbia (2026)

Serbia's cross-border e-commerce sector has experienced significant growth, reaching over 1.2 billion USD in transaction volume in 2026. A rising middle class and increased internet penetration have fueled consumer interest in international products. The sector's expansion is also driven by improved logistics and favorable trade agreements, making foreign goods more accessible and affordable for Serbian shoppers.

Mobile commerce dominates this landscape, accounting for nearly 70% of cross-border transactions. With an average purchase value of 45 USD, Serbian consumers are increasingly comfortable shopping online from abroad. The growing number of active buyers reflects Serbia's shift towards a more digital economy, supporting local businesses and international retailers alike in a competitive global marketplace.