Senegal's social commerce sector is experiencing rapid growth, driven by increased smartphone penetration and expanding internet access. The revenue has reached approximately 45 million USD in 2026, reflecting a 35% increase from the previous year. The majority of users engage via Facebook, which dominates the local social commerce landscape. Consumers are increasingly comfortable purchasing products directly through social media, fueling this upward trend.
With over 4.2 million social commerce users, Senegalese consumers are demonstrating a strong shift toward digital buying platforms. The average spend per user is around 10.71 USD, indicating a growing willingness to spend online. This market expansion presents significant opportunities for local businesses and international brands to further capitalize on social media shopping, especially as digital literacy improves across the country.