Senegal's mobile traffic share reached 78.5% in 2026, reflecting rapid digital adoption and the importance of mobile platforms for internet access. The average mobile data usage per user has increased to 8.2 GB monthly, driven by growing smartphone penetration and expanding 4G infrastructure. Mobile marketing investments have surged to USD 210 million, indicating a thriving digital advertising ecosystem targeting a young, mobile-first population.
With smartphone ownership at 66%, businesses are increasingly leveraging mobile channels for engagement and sales. The mobile ad click-through rate stands at 4.3%, demonstrating effective targeting and creative strategies. Senegal's digital landscape continues to evolve, with mobile being the dominant medium, fostering economic growth and new opportunities in e-commerce and digital services across the country.