In Senegal, display advertising CTR remains steady at around 0.45%, reflecting improved targeting and increased mobile internet usage. The total digital ad spend has grown to approximately USD 120 million, driven by expanding digital markets and local businesses' adoption of online advertising. PPC campaigns now achieve an average CTR of 1.2%, indicating more optimized ad strategies and audience engagement.
Mobile advertising accounts for nearly 58% of digital ad revenue, amounting to about USD 70 million, as smartphone penetration continues to rise. The number of digital advertisers has increased to 4,500, showing a vibrant and growing digital marketing ecosystem. These trends suggest Senegal's digital advertising landscape is maturing, with a focus on mobile and targeted advertising to reach consumers effectively.