Social commerce in Sao Tome and Principe has seen significant growth by 2026, with around 85,000 users actively engaged in online buying. The majority prefer mobile platforms, especially Facebook Marketplace, due to widespread smartphone access. Consumer trust in digital payments continues to rise, facilitating increased transaction volumes and variety of products available locally.
The online selling community has expanded to over 22,000 active sellers, mainly small businesses and individual entrepreneurs. This growth supports local economic development and offers consumers more diverse options. As digital infrastructure improves, social commerce is poised to become an essential part of the country's retail landscape, further boosting economic activity.