In 2026, Sao Tome and Principe's mobile commerce sector has seen significant growth, with around 35% of internet users engaging in mobile shopping. The total e-commerce revenue has reached approximately USD 12 million, driven by increased smartphone penetration and improved mobile networks. The average transaction value stands at USD 80, reflecting growing consumer confidence and digital payment adoption. These trends indicate a rapidly expanding digital economy in the country.
The rise in digital payment adoption to 28% highlights the shift towards cashless transactions, supported by local financial institutions and mobile money services. As more consumers embrace mobile commerce, local businesses are increasingly adopting online platforms to reach customers. Continued infrastructural improvements and financial inclusion initiatives are expected to further accelerate e-commerce growth, making Sao Tome and Principe a promising emerging digital market in Central Africa.