$45 million
Total E-commerce Revenue
Samoa's e-commerce revenue in 2026, reflecting steady growth in digital sales.
78%
Mobile Penetration Rate
Percentage of Samoa's population with mobile device access, facilitating mobile commerce.
120,000
Online Shoppers
Number of active online shoppers in Samoa, indicating increasing digital adoption.
$150
Average Transaction Value
Average amount spent per online transaction in Samoa.
65%
Digital Payment Adoption
Percentage of e-commerce transactions completed via digital payments.
Samoa's digital economy shows promising growth in 2026, with mobile commerce leading the way due to high mobile penetration. The increase in online shoppers and digital payments demonstrates wider acceptance of e-commerce platforms across the country.
Continued investments in digital infrastructure and mobile services will further boost Samoa's e-commerce sector, making online shopping more accessible and secure for consumers. The growth in transaction value suggests a maturing digital marketplace supportive of local businesses and international vendors.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.