Video Marketing Statistics in Rwanda (2026)

Rwanda's digital landscape in 2026 shows a significant rise in short-form video engagement, with 65% of internet users consuming such content daily. This trend underscores the growing importance of video marketing for brands aiming to connect with younger audiences. The average user now spends around 80 minutes daily on video content, reflecting increased digital activity and content consumption across mobile devices.

Investments in video marketing have surged, with Rwandan brands allocating over RWF 1.2 billion annually. Short-form videos dominate advertising budgets, accounting for half of digital ad spend. Influencer collaborations have become more effective, with engagement rates exceeding 8%, demonstrating the influence of local content creators in driving brand awareness and consumer decisions.