0.15 USD
Average Facebook CPC (Cost Per Click)
Rwanda's digital ad market shows a steady increase in CPC, reflecting rising competition.
120 USD
Monthly Facebook Ads Spend per Business
Small and medium enterprises in Rwanda are investing more monthly in Facebook ads to reach local audiences.
3.2 million users
Total Facebook Ad Reach in Rwanda
Over half of Rwandans actively engage with Facebook, providing a substantial advertising platform.
1.2 billion RWF
Digital Ad Revenue (RWF)
Rwanda’s digital advertising revenue continues to grow, driven by increased digital penetration.
68%
Percentage of Businesses Using Facebook Ads
Majority of Rwandan businesses incorporate Facebook advertising into their marketing strategies.
In 2026, Rwanda’s Facebook advertising landscape has expanded notably with CPC rates reaching around 0.15 USD, indicating a competitive yet affordable market for advertisers. Small businesses are dedicating approximately 120 USD monthly on average, demonstrating growing confidence in digital marketing channels. The extensive reach of 3.2 million users offers significant opportunities for targeted campaigns, especially in urban areas where internet access is widespread.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.