E-commerce Statistics in Rwanda (2026)

Rwanda's cross-border e-commerce market is rapidly expanding, with a projected revenue of 150 million USD in 2026. The growing internet penetration and smartphone adoption have fueled a surge in online shopping, especially across borders. The majority of transactions are facilitated via mobile devices, reflecting the country's mobile-first digital strategy. International platforms dominate the local e-commerce scene, accounting for 65% of total sales, indicating strong integration into global markets.

With over 3.2 million e-commerce users, Rwanda's digital economy is becoming a significant contributor to national growth. The average transaction value stands at 47 USD, showcasing increasing consumer confidence and spending capacity online. Continued investments in digital infrastructure and payment systems are expected to further boost cross-border trade. This trend positions Rwanda as a key emerging market in Central Africa's e-commerce landscape.