Video Marketing Statistics in Russia (2026)

In 2026, Russia's digital landscape sees a significant rise in short-form video consumption, with Russians spending nearly 95 minutes daily on these platforms. The widespread adoption of apps like VK Shorts and Yandex Clips reflects increased user engagement and content consumption. Marketers are allocating substantial budgets, with ad spend reaching approximately $1.65 billion USD, indicating the vital role of video in digital advertising strategies across the country.

The engagement rate on short videos remains robust at over 5%, demonstrating high viewer interaction levels. A majority of Russian brands, over 80%, now incorporate short-form video content into their marketing mix, leveraging the platform's vast reach. This trend underscores the importance of dynamic, short video content in capturing consumer attention in Russia's growing digital economy, driving brand visibility and sales.