Russia's mobile search share has surged to 78% in 2026, reflecting the country's increasing reliance on smartphones for online activities. Digital ad spend continues to grow robustly, reaching around $4.2 billion, driven by expanding internet access and mobile device usage. E-commerce sales are booming, with a 22% growth rate, indicating consumers' preference for online shopping facilitated via mobile platforms.
Mobile advertising effectiveness remains high, with a CTR of 3.8%. The average mobile spend per user stands at $65, showcasing the rising investment by both marketers and consumers in mobile digital services. As Russia advances its digital infrastructure, these trends suggest a profound shift toward mobile-first consumer behavior and marketing strategies.