In 2026, Russia's average Facebook ad CPC is estimated at 45 rubles, reflecting increased competition and platform adoption among local businesses. CPM rates also rose to approximately 220 rubles, indicating higher engagement and advertising costs. The typical business now spends around 85,000 rubles monthly on digital ads, emphasizing the growing importance of social media marketing in Russia's digital economy.
Overall, Russia's total digital ad expenditure on Facebook is projected to reach 12.5 billion rubles this year. With 62% of businesses leveraging Facebook advertising, the platform remains a crucial channel for brand visibility and lead generation. As digital maturity advances, advertisers are expected to allocate more budget to targeted campaigns for better ROI, solidifying Facebook's role in Russia’s marketing landscape.