In 2026, Russia's display advertising CTR remains steady at around 0.45%, reflecting a mature digital ecosystem with targeted ad strategies. The total digital ad expenditure has grown to approximately $4.2 billion, highlighting increasing investment in online channels. Mobile advertising dominates, accounting for 65% of ad spend, driven by widespread smartphone usage and mobile-first content consumption. PPC campaigns continue to be effective, with users clicking an average of 8.4 times per month, indicating high engagement levels.
The average CPC in Russia stands at ₽75 ($1.00), making PPC campaigns cost-efficient for advertisers aiming for broad reach. As digital literacy and internet penetration improve, advertisers are focusing more on personalized and mobile ads to maximize ROI. The growth in digital ad spend reflects Russia's shift towards a more digital-centric marketing landscape, with expectations of further increases in engagement and ad effectiveness through advanced targeting and data analytics.