Romania's digital landscape in 2026 shows a significant increase in video engagement, with an average interaction rate of 5.8%. The rise in video views by 14.2% reflects growing consumer appetite for visual content, driven by mobile device usage and social media platforms. Brands are allocating more budget towards video marketing, recognizing its effectiveness in capturing audience attention and boosting brand visibility.
The average watch time of 2 minutes 45 seconds indicates that Romanian viewers are increasingly committed to longer-form content, enhancing advertising opportunities. With €150 million invested in video ads, companies are prioritizing this channel for customer engagement. The dominance of video content on social media, accounting for 68% of all shared content, underscores its central role in Romania’s digital marketing strategies.