Romania's mobile app landscape in 2026 shows a steady increase in user retention, with nearly 28% of users returning after 30 days. The ARPU has risen to €45, reflecting increased monetization strategies and higher consumer spending. Mobile ad spend continues to grow, reaching €150 million, driven by brands targeting the expanding smartphone user base and digital economy.
Weekly engagement remains robust at 35%, indicating strong user interest and app loyalty. E-commerce dominates as the leading app category, accounting for 35% of usage, fueled by digital shopping trends and improved mobile payment infrastructure. These stats underscore Romania's advancing digital maturity and the importance of personalized marketing in retaining users.