27%
Average Mobile App Retention Rate
Percentage of users retained after 30 days
1.2 million
Average Daily Active Users (DAU)
Daily active users across all mobile apps in Armenia
$24 million USD
Mobile Marketing Spend
Total marketing expenditure on mobile channels in 2026
Social Media & Messaging
Top App Category by Downloads
Most downloaded app category in Armenia, 2026
$15 USD
Average Revenue per User (ARPU)
Average revenue generated per active user in 2026
Social media and messaging apps dominate Armenia's app downloads, highlighting the country's digital communication preferences. The average revenue per user is estimated at $15 USD, showcasing the monetization potential of Armenian mobile users. These trends suggest a maturing mobile app ecosystem with rising investments in digital marketing and user retention efforts.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.