Email Marketing Statistics in Romania (2026)

Romania's email list continues to grow steadily, reaching over 3.2 million subscribers in 2026, driven by increased digital adoption and e-commerce expansion. Marketers are focusing on personalized content to improve open and click-through rates, with mobile emails dominating user engagement.

The rise in email marketing revenue underscores its importance in Romania's digital advertising landscape. Businesses are leveraging advanced segmentation and automation to maximize ROI, emphasizing the need for tailored campaigns that resonate with consumers' preferences and behaviors.