Romania's domain aftermarket market continues to expand rapidly in 2026, with over 1.2 million domains changing hands, reflecting increased digital business activity. The total revenue from these transactions has reached approximately €180 million, indicating robust growth driven by local startups and established enterprises seeking premium domain assets. The rising number of registered domains, now exceeding 9.5 million, showcases the country's growing online presence and digital transformation efforts.
The domain pricing trend remains competitive, with average sales prices around €150, driven by demand for high-value brands and keywords. The hosting industry also demonstrates resilience, with about 1,200 providers supporting the expanding digital infrastructure. Overall, Romania's digital market is poised for sustained growth, supported by increasing internet penetration and favorable economic policies fostering innovation and online commerce.