In 2026, social commerce in the Republic of Congo has seen significant growth, with revenues reaching approximately $45 million USD. The increasing mobile penetration and smartphone adoption have facilitated wider access to social shopping platforms, driving consumer engagement. The average spend per user has risen steadily, reflecting a maturing digital economy and rising trust in online transactions.
Despite the growth, social commerce remains in its early stages compared to more developed markets. The majority of users prefer local social media platforms, and businesses are increasingly leveraging influencer marketing to boost sales. Continued investments in digital infrastructure and payment solutions are expected to further accelerate social commerce adoption in the coming years.