$120 million
Total Social Commerce Revenue
Total social commerce sales in the Republic of Congo for 2026.
1.2 million
Average Monthly Users Engaged in Social Commerce
Number of Congolese users actively participating in social commerce platforms each month.
Fashion & Apparel
Top Social Commerce Category
Most popular social commerce category in the country.
35%
Percentage of E-commerce Sales via Social Platforms
Share of online sales conducted through social media channels in 2026.
65%
Mobile Social Commerce Adoption Rate
Percentage of social commerce transactions made via mobile devices.
Social commerce in the Republic of Congo has seen significant growth, with revenues reaching approximately $120 million in 2026. The increase is driven by rising smartphone usage and improved internet connectivity, making social platforms a primary shopping channel for many consumers. Fashion and apparel dominate the social commerce categories, reflecting local fashion trends and affordability.
The adoption rate of mobile social commerce is now at 65%, indicating a shift towards mobile-first shopping experiences. As social media platforms integrate more shopping features, businesses are leveraging these channels for customer engagement and sales, especially among younger demographics. This trend is expected to continue, fostering a dynamic digital marketplace in the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.