In 2026, mobile search dominates digital activity in the Republic of Congo, with 68% of all searches conducted via mobile devices. The rapid increase in smartphone ownership, reaching 72%, has fueled mobile-centric marketing strategies, leading to a $45 million investment in mobile advertising. The high engagement levels reflect the country's growing digital literacy and access to affordable smartphones, making mobile platforms essential for businesses targeting Congolese consumers.
Marketers are experiencing a healthy click-through rate of 4.2% on mobile ads, indicating effective targeting and content relevance. The average session duration of nearly four minutes suggests users are highly engaged with mobile content, creating new opportunities for brands to connect with audiences through innovative campaigns. As mobile usage continues to rise, the digital ecosystem in the Republic of Congo is poised for further expansion in 2026.