The Republic of Congo's e-commerce sector is rapidly expanding, with total revenue projected at USD 350 million in 2026. Mobile commerce dominates the landscape, accounting for 65% of all online transactions, driven by increased smartphone adoption and improved mobile infrastructure. Internet penetration has reached nearly half the population, enabling more consumers to participate in digital shopping, and the average transaction value indicates a growing confidence in online payments.
Despite the positive growth, challenges remain such as limited digital payment options and logistical hurdles. The rise in e-commerce users reflects a shift in consumer behavior toward digital platforms, reinforced by government initiatives promoting digital inclusion. As mobile commerce continues to outpace traditional online shopping, businesses focusing on mobile-friendly platforms are expected to thrive in the coming years.