45 million
Total Digital Ad Spend (USD)
Puerto Rican businesses allocated approximately $45M to digital ads in 2026.
4.2%
E-commerce Conversion Rate
Average conversion rate for shopping ads reached 4.2% in Puerto Rico, reflecting increased online shopping activity.
0.75
Average Cost Per Click (USD)
The average CPC for shopping ads in Puerto Rico stood at $0.75, a slight increase due to competitive bidding.
68%
Mobile Shopping Traffic Share
Most shopping ad traffic originated from mobile devices, accounting for 68% of total clicks.
4.8x
Return on Ad Spend (ROAS)
Average ROAS for shopping ads in Puerto Rico reached 4.8 times the ad spend in 2026.
In 2026, Puerto Rico's digital advertising landscape has seen significant growth, with total ad spend reaching an estimated $45 million. The rise in mobile shopping traffic indicates consumers' preference for smartphone-based purchasing, while the improved conversion rate signifies more effective ad targeting. Local businesses are increasingly leveraging shopping ads to drive online sales, reflecting a shift towards e-commerce maturity in the region.
The relatively stable CPC alongside a high ROAS demonstrates efficient ad investment strategies. As competition intensifies, advertisers focus on optimizing ad content and targeting to maximize returns. Overall, Puerto Rico's digital advertising environment is becoming more sophisticated, with shopping ads playing a pivotal role in retail growth and consumer engagement in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.