Puerto Rico's mobile traffic share has surged to 78% in 2026, reflecting high smartphone adoption and the shift toward mobile-first digital experiences. The widespread use of smartphones, with an 88% penetration rate, supports increased consumer engagement and mobile marketing opportunities. Businesses are investing heavily in mobile advertising, totaling USD 152 million, to target this active user base effectively.
Average mobile session durations have risen to 4.2 minutes, indicating more engaged users browsing and shopping via smartphones. Mobile commerce is booming, generating USD 210 million in revenue, which underscores the importance of mobile-friendly platforms for local retailers. Digital marketers should prioritize mobile strategies to capitalize on this growing trend and enhance customer reach.