In 2026, Puerto Rico's display advertising CTR stands at 0.45%, indicating moderate user engagement. The digital ad market continues to grow, with a monthly PPC spend of approximately 1.2 million USD, reflecting increased investment in online marketing channels. The average CPC has risen slightly to 0.85 USD, aligning with global trends of rising digital ad costs, while the overall market value reaches an estimated 15 million USD.
Mobile advertising dominates the Puerto Rican digital landscape, accounting for 62% of ad spend, driven by high smartphone penetration. As digital literacy improves, businesses are increasingly focusing on targeted PPC campaigns and display ads to reach local consumers, boosting overall ad effectiveness. This growth highlights Puerto Rico’s expanding digital economy and the importance of mobile-first strategies in 2026.