Digital Advertising and Ad Blocking Statistics in Puerto Rico (2026)

In 2026, nearly half of Puerto Rico's internet users employ ad blockers, reflecting growing privacy concerns and ad fatigue. Despite this, digital ad spend continues to rise, indicating advertisers' efforts to reach engaged audiences through targeted campaigns. The high volume of mobile ad impressions underscores the importance of mobile-first strategies for businesses aiming to capture Puerto Rican consumers.

E-commerce revenue driven by digital advertising shows promising growth, with local businesses increasingly investing in online channels. The modest CTR suggests room for improvement in ad relevance and creative effectiveness. Understanding user preferences and optimizing ad experiences will be key for advertisers to reduce ad blocking impact and enhance campaign ROI.