4.2%
Average Click-Through Rate (CTR)
Shopping ads CTR in Portugal in 2026
€0.35
Average Cost-Per-Click (CPC)
Average CPC for shopping ads in Portugal
€7.2 billion
Total E-commerce Revenue
Projected e-commerce revenue from shopping ads in Portugal
6.8%
Mobile Conversion Rate
Conversion rate for mobile shopping ads in Portugal
€540 million
Advertising Spend on Shopping Ads
Total spend on shopping ads in Portugal for 2026
Mobile shopping continues to dominate, with a conversion rate of 6.8%, emphasizing the importance of mobile optimization for advertisers. The total advertising spend on shopping ads is estimated at €540 million, demonstrating strong investment in digital advertising strategies. Overall, Portugal's digital retail ecosystem is poised for continued growth, supported by technological advancements and rising consumer confidence in online shopping.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.