Polish brands are increasingly investing in video marketing, with an average ROI of 320% in 2026, reflecting highly efficient campaigns and improved targeting. The digital ad budget dedicated to video has risen to 45%, emphasizing its importance in marketing strategies. Consumers engage with videos for over two and a half minutes, indicating high content consumption and engagement levels. As more businesses adopt these tactics, video marketing remains a key driver of digital growth in Poland.
The rapid growth of video advertising spend, up by 18% annually, shows a robust commitment from Polish companies to leverage visual content for brand awareness and sales. With nearly 78,000 companies using video marketing, the landscape is highly competitive, pushing marketers to produce more creative and personalized content. This trend suggests that video will continue to dominate digital advertising in Poland, offering substantial returns on investment for forward-thinking brands.