48 minutes
Average Daily Time Spent on Short-Form Videos
Polish consumers spend nearly an hour daily on short-form videos.
78%
Percentage of Businesses Using Video Marketing
Most Polish companies incorporate video marketing into their strategies.
TikTok (85%), Instagram Reels (70%)
Popular Short-Form Video Platforms
TikTok remains dominant among Polish short-video consumers.
8.2%
Average Engagement Rate per Video
Higher engagement rates than global averages, indicating active Polish audiences.
€1.2 million ($1.3 million) per brand
Average Advertising Spend on Short-Form Videos
Brands are investing heavily in short-form video advertising.
Poland's digital landscape shows a significant shift towards short-form video content, with consumers engaging daily for almost an hour. The popularity of TikTok and Instagram Reels underscores the importance of visual storytelling for brands aiming to connect with younger audiences. Increased advertising budgets reflect the channel's effectiveness in boosting brand visibility and engagement within the Polish market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.