Poland's digital advertising market is projected to reach 1.45 billion USD in 2026, with programmatic ads dominating over 70% of the digital ad spend. The market has seen rapid growth driven by increased mobile usage and digital transformation among businesses. The average CPC of 1.20 PLN reflects a competitive landscape where brands prioritize personalized, data-driven advertising strategies.
The number of active digital advertisers continues to grow, reaching over 15,000, signaling strong adoption of programmatic platforms. Mobile advertising's dominance, with 85% reach, underscores the importance of mobile-first strategies for brands aiming to connect with Polish consumers. Overall, Poland's digital ad environment is becoming more sophisticated and data-centric, fostering increased ROI for advertisers.