Social Commerce Statistics in Philippines (2026)

The Philippines has experienced rapid growth in TikTok Shop users, reaching 25 million active buyers in 2026, driven by increased smartphone penetration and digital engagement. Social commerce has become a vital part of the retail landscape, with revenue surpassing PHP 150 billion. The average user spends around PHP 6,000 annually, reflecting strong consumer trust and platform integration.

Sellers on TikTok Shop have increased to 200,000, indicating a thriving ecosystem of small businesses and entrepreneurs. The user base is growing at 35% annually, showcasing the platform's expanding influence on local commerce. This growth is expected to continue as digital literacy improves and social media shopping becomes more mainstream across the archipelago.