15 million
Total short-form video users
Peru's population with active short-form video accounts in 2026
1 hour 20 minutes
Average daily video consumption per user
Average time spent daily on short-form videos per user in 2026
45%
Video ad revenue growth
Increase in short-form video advertising revenue in Peru from 2025 to 2026
TikTok (65%), Instagram Reels (20%), YouTube Shorts (10%)
Popular platforms
Dominant short-form video platforms in Peru in 2026
75%
Brands leveraging short-form video marketing
Percentage of brands actively using short-form video in their marketing strategies in 2026
Peru's short-form video user base has grown significantly, with 15 million active users in 2026, reflecting widespread adoption across urban and rural areas. The average user dedicates over an hour daily, indicating deep engagement and content consumption. Advertisers are increasingly investing in short-form videos, with revenue rising by 45%, showcasing the platform's rising influence on consumer behavior.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.