Mobile search dominance continues to grow in Peru, with 78% of all searches now conducted via mobile devices. This shift reflects increased smartphone penetration and improved mobile internet infrastructure, making mobile a primary channel for digital marketing. Advertisers are allocating more budget towards mobile campaigns, recognizing their importance in reaching Peruvian consumers effectively.
In 2026, mobile marketing in Peru has reached a new level of sophistication, with over USD 340 million spent on targeted campaigns. The average session duration indicates high engagement levels, while the conversion rate suggests room for optimization. As more businesses adopt mobile strategies, the digital landscape in Peru is becoming increasingly competitive and customer-centric.