In 2026, Peru's average CPC for Facebook ads stands at $0.35, reflecting increased competition and digital engagement. The CPM has risen to $4.50, indicating higher ad visibility costs. Total digital ad expenditure has reached USD 540 million, demonstrating robust growth in online marketing efforts among Peruvian brands and businesses. Facebook's ad reach continues to expand, now covering approximately 14 million users, underscoring its dominance in the local social media landscape.
The click-through rate on Facebook ads in Peru remains steady at 2.1%, suggesting effective targeting strategies but also room for improvement. As digital advertising becomes more competitive, businesses are investing more in tailored content and data-driven campaigns. The rising costs and expanding reach reflect Peru's ongoing digital transformation and increased consumer online activity, making Facebook advertising a key component of marketing strategies in 2026.