Peru's digital advertising market continues to grow rapidly, with expenditures reaching USD 750 million in 2026, driven by increased mobile usage and e-commerce. Despite rising ad spend, a third of users employ ad blockers, reflecting concerns over privacy and intrusive ads. The high internet penetration at 72% indicates a broad digital audience, making digital marketing a vital channel for brands.
Mobile advertising dominates the landscape, accounting for over 60% of total digital ad spend. Users spend an average of over four hours daily online, highlighting strong engagement. Marketers need to develop less intrusive, more targeted ads to reduce ad blocker usage and maximize reach in this expanding digital ecosystem.