The dominance of mobile traffic in Papua New Guinea continues to grow, with 78% of internet activity occurring via smartphones in 2026. Increasing smartphone penetration, now at 65%, supports this trend, reflecting widespread adoption and improved network infrastructure. Mobile data revenue has surged to approximately USD 620 million, driven by expanding 4G networks and innovative service offerings, further fueling the digital economy.
Businesses are significantly investing in mobile marketing, allocating around USD 150 million annually to reach the expanding mobile audience. With over 4.2 million mobile internet users, companies are leveraging targeted campaigns to enhance engagement and sales. Overall, Papua New Guinea's mobile landscape presents a promising environment for digital growth, emphasizing the importance of mobile strategies for local and international brands.