In 2026, Facebook remains a dominant social media platform in Palestine, with approximately 1.8 million active users driving digital marketing efforts. The high engagement rate, averaging 45 minutes daily per user, underscores Facebook's importance for brands aiming to reach Palestinian consumers. Mobile usage continues to lead, with 72% accessing Facebook via smartphones, emphasizing the need for mobile-optimized advertising campaigns.
Palestinian businesses increasingly leverage Facebook for promotion, with around 150,000 active business pages. The total advertising expenditure on Facebook reached USD 18 million, reflecting growing confidence in social media marketing. As digital literacy improves, more local businesses are adopting Facebook ads to target specific demographics, boosting overall online commerce and digital engagement within the region.