45 million
Number of active short-form video users
Pakistan's digital user base engaging with short videos
85 minutes
Average daily video consumption per user
Time spent on short-form videos per user daily
68%
Percentage of brands using video marketing
Brands leveraging short-form videos for marketing
1.2 billion PKR
Average marketing spend on video advertising (PKR)
Annual budget allocated to video marketing campaigns
25% annually
Growth rate of short-video content creation
Increase in content creators producing short videos
In 2026, Pakistan has seen a significant rise in short-form video users, reaching approximately 45 million, reflecting the country's expanding digital ecosystem. The average user now consumes around 85 minutes of short videos daily, indicating high engagement levels and the platform's influence on entertainment and marketing. Brands are increasingly adopting this format, with 68% actively using short videos to connect with their audience, boosting overall digital marketing effectiveness.
The investment in video marketing continues to grow, with brands allocating around 1.2 billion PKR annually to short-video campaigns. Content creation has surged by 25% yearly, driven by the increasing accessibility of production tools and rising consumer demand for engaging, quick content. This trend underscores the importance of short-form video in Pakistan's digital marketing landscape and its potential for future growth.
Frequently Asked Questions
What is driving the popularity of short-form videos in Pakistan?
Factors include widespread smartphone use, affordable data plans, and the appeal of quick, engaging content that fits into busy lifestyles.
How are brands benefiting from short-video marketing in Pakistan?
Brands experience higher engagement rates, increased brand awareness, and better customer interaction through creative short-form video campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.