2.8%
Average Click-Through Rate (CTR)
Shopping ads in Pakistan saw a CTR increase to 2.8% in 2026, reflecting growing consumer engagement.
₨45 (USD 0.25)
Average Cost-Per-Click (CPC)
The average CPC for shopping ads is ₨45, maintaining affordability amid rising competition in the digital space.
3.5%
Conversion Rate
Conversion rates have improved to 3.5%, indicating better ad targeting and consumer purchasing behavior.
₨1.2 billion (USD 6.7 million)
Total Ad Spend
Total advertising spend on shopping ads reached ₨1.2 billion, underscoring increased investments in digital marketing.
78%
Mobile Ad Engagement
Mobile devices accounted for 78% of shopping ad interactions, emphasizing the importance of mobile optimization.
In 2026, Pakistan's shopping ads landscape has matured significantly, with increased advertiser investment and higher consumer engagement. The rise in CTR and conversion rates suggests effective targeting and improved user experience. Mobile dominance remains evident, prompting advertisers to prioritize mobile-friendly ads to capture the majority of traffic.
Despite competitive costs, the overall ad spend continues to grow, reflecting confidence in digital marketing channels. Local businesses are leveraging shopping ads to expand reach and boost sales. As digital infrastructure improves, Pakistan's e-commerce ecosystem is poised for further growth, driven by data-driven ad strategies and increased smartphone penetration.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.