Pakistan's e-commerce sector is experiencing rapid growth, with mobile commerce accounting for nearly 70% of all online transactions in 2026. The increasing smartphone penetration and improved internet access have driven more consumers to shop via mobile devices, making mobile payments a dominant method. This trend is expected to continue as digital infrastructure and payment solutions become more accessible across the country.
Businesses and consumers alike are benefiting from the convenience of mobile commerce, which is fueling economic activity and digital inclusion. Mobile wallets and banking apps are becoming the primary payment methods, with transaction values rising steadily. The expanding mobile commerce ecosystem presents significant opportunities for local and international companies targeting the Pakistani market.