78 million
Facebook Users in Pakistan
Number of active Facebook users in Pakistan in 2026
USD 1.2 billion
Social Media Marketing Budget
Projected annual social media marketing expenditure in Pakistan
4.3%
Average Engagement Rate
Average engagement rate on Facebook posts in Pakistan
USD 620 million
Digital Ad Revenue from Facebook
Facebook's ad revenue contribution in Pakistan's digital market
86%
Mobile Facebook Usage
Percentage of Facebook users accessing via mobile devices in Pakistan
Pakistan's digital landscape continues to expand rapidly, with Facebook remaining the dominant social media platform. The increasing number of active users and higher engagement rates indicate strong marketing opportunities for local and international brands. The rising ad spend reflects greater confidence in social media as a key marketing channel, driven by smartphone penetration and internet access.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.