Cross-Border E-commerce Statistics in Pakistan (2026)

Pakistan's cross-border e-commerce sector has seen rapid growth, with transaction values reaching approximately 2.45 billion USD in 2026. The increasing internet penetration and smartphone usage have contributed to a surge in consumers seeking international products, especially from China, the US, and the UAE. The rise in disposable incomes and digital payment methods has further accelerated cross-border shopping trends, making Pakistan a vibrant hub for international online retail.

Despite growth, challenges such as logistics, customs, and regulatory hurdles remain. However, the expanding digital payment infrastructure and government initiatives to boost e-commerce are expected to sustain this upward trajectory. Cross-border transactions now constitute nearly 38% of total e-commerce sales, highlighting the importance of international trade in Pakistan's digital economy. The sector is poised for continued expansion as consumer confidence and platform accessibility improve.